Methods Analytics provides pioneering data services across the public sector. But their brand had dated. Rooted in their NHS origins, it didn’t capture the scope of who they had become.
Our work began with a brand audit and strategic framework. We found that their identity and messaging fit perfectly in their industry. And that was the problem: they weren’t like everyone else. Instead, we created a brand that would focus on the organisation’s problem-solving DNA. An endeavour driven by the chance to contribute to social progress. From this, our positioning line was borne: To solve. For good.
Building on this pledge to clients, our visuals used a flexible maze-like graphic to reinforce the idea of exploration and finding solutions. A metaphor for the challenges Methods Analytics take on and overcome.
The final brand, applied online and across printed assets – both internally and externally – was distinct and authentic. It brought Methods Analytics into the modern world and made a promise for progress.