Clue

Sector:
Technology

Disciplines:

Branding
Copywriting

Clue leads the way in investigative software. Their platform provides the insights, data and network to move criminal cases forward. Vital work in a world of increasingly sophisticated wrongdoing.  
 
While Clue’s technology was leaps ahead, their existing brand lagged behind. It failed to capture the true scope of innovations on offer. Building on a deep-dive strategy developed by Talisman Sparro, we explored three identities to better capture Clue.   

The developed route was built around a dynamic ‘C’. Using this as our lens, we could bring the ever-shifting nature of the technology to life and truly reflect the depth of insight Clue enables.
 
Backed up by an equally efficient and disruptively direct tone of voice, we delivered a visual and verbal identity to do Clue justice. 

CLUE_Logo_1440x900
CLUE_Monogram_1440x900
CLUE_HERO_1440x900
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CLUE_Website2_1440x900
CLUE_Brochure2_1440x900
CLUE_SOCIAL_1440x900
CLUE_Mockups1_1400x900
CLUE_ICONS_1440x900
CLUE_Boardroom_1440x900
CLUE_Mockups2_1440x900
CLUE_Wallpaper_1440x900
CLUE_Guidelines_1440x900

Brahn Design Co.

 

Next-level branding
for growing businesses