Clue leads the way in investigative software. Their platform provides the insights, data and network to move criminal cases forward. Vital work in a world of increasingly sophisticated wrongdoing.
While Clue’s technology was leaps ahead, their existing brand lagged behind. It failed to capture the true scope of innovations on offer. Building on a deep-dive strategy developed by Talisman Sparro, we explored three identities to better capture Clue.
The developed route was built around a dynamic ‘C’. Using this as our lens, we could bring the ever-shifting nature of the technology to life and truly reflect the depth of insight Clue enables.
Backed up by an equally efficient and disruptively direct tone of voice, we delivered a visual and verbal identity to do Clue justice.