Clue
Progress must never stop

Visual Identity
Brand Positioning
Brand Guidelines

Clue leads the way in investigative software. Their platform provides the insights, data and network to move criminal cases forward. Vital work in a world of increasingly sophisticated wrongdoing. While Clue’s technology was leaps ahead, their existing brand lagged behind. It failed to capture the true scope of innovations on offer.

Building on a deep-dive strategy, we explored three identities to better capture Clue. The developed route was built around a dynamic ‘C’. Using this as our lens, we could bring the ever-shifting nature of the technology to life and truly reflect the depth of insight Clue enables. Backed up by an equally efficient and disruptively direct tone of voice, we delivered a visual and verbal identity to do Clue justice. 

Brand Strategy by Talisman Sparro

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Building brands
for growing ambition

Brahn Design Co.