Bipolar UK is more than a charity – it’s a community. Its peer-to-peer services build a network of support for people living with the condition.
After our research revealed this key service was not coming though in existing communications, we built a new brand on the positioning idea of ‘One community’.
Different shapes and colours capture the diversity of the condition; challenging the idea that bipolar is binary: you’re either manic or depressed. How these shapes interact is how the charity builds a support network that’s right for you.
A strong, welcoming tone of voice – we speak as the community, not for them – reinforces the ‘One community’ spirit. We encourage more people to reach out.